# CTR Optimization, Social Tags, and Page-Type Templates

Reference tables for click-through rate optimization, Open Graph best practices, meta description copywriting frameworks, and page-type meta tag templates.

---

## Page-Type Meta Tag Templates

### Homepage

```html
<title>[Brand Name] - [Primary Value Proposition]</title>
<meta name="description" content="[Brand] helps [audience] [achieve goal]. [Key feature/benefit]. [CTA]">
```

### Product Page

```html
<title>[Product Name] - [Key Benefit] | [Brand]</title>
<meta name="description" content="[Product] [key features]. [Price/offer if applicable]. [Social proof]. [CTA]">
```

### Blog Post

```html
<title>[How to/What is/Number] [Keyword] [Benefit/Year]</title>
<meta name="description" content="[What they'll learn]. [Key points covered]. [CTA]">
```

### Service Page

```html
<title>[Service] in [Location] - [Brand] | [Differentiator]</title>
<meta name="description" content="[Service description]. [Experience/credentials]. [Key benefit]. [CTA]">
```

---

## Title Tag Formula Patterns

### Proven Title Formulas

| Formula | Template | Example | Best For |
|---------|----------|---------|---------|
| How-To | How to [Achieve Result] ([Year]) | How to Improve SEO Rankings (2026) | Informational guides |
| Number List | [Number] [Adjective] [Topic] for [Audience] | 15 Proven SEO Strategies for E-commerce | Listicles |
| Question | [Question]? Here's [Answer Preview] | What Is Technical SEO? Complete Guide | Definition content |
| Comparison | [Option A] vs [Option B]: [Differentiator] | Ahrefs vs SEMrush: Which SEO Tool Wins? | Comparison pages |
| Year-Based | Best [Topic] in [Year] ([Tested/Ranked]) | Best SEO Tools in 2026 (Expert Tested) | Evergreen + fresh |
| Benefit-Driven | [Benefit]: [How to Achieve It] | Rank #1 on Google: 10-Step SEO Checklist | High-CTR pages |
| Parenthetical | [Topic] ([Modifier]) | Link Building Guide (With Templates) | Adding value signal |
| Negative | [Number] [Topic] Mistakes [Consequence] | 7 SEO Mistakes That Kill Your Rankings | Problem-awareness content |

### Title Tag Power Words

| Category | Power Words | Use Sparingly |
|----------|-----------|---------------|
| Urgency | Now, Today, Quick, Fast, Instant, 2026 | Don't overuse; pair with substance |
| Value | Free, Proven, Complete, Essential, Ultimate | Avoid hyperbole without backing |
| Specificity | [Exact number], Step-by-Step, Checklist, Template | More specific = more clicks |
| Curiosity | Secret, Little-Known, Surprising, Actually | Must deliver on the promise |
| Authority | Expert, Research-Backed, Data-Driven, Tested | Only use when genuinely expert content |
| Emotional | Best, Worst, Mistakes, Warning, Powerful | Balance emotion with credibility |

### Title Tag Length Optimization

| Length Range | SERP Behavior | Recommendation |
|-------------|--------------|----------------|
| <30 characters | May appear thin | Expand with modifier or brand |
| 30-50 characters | Fully displayed on all devices | Ideal for mobile-first |
| 50-60 characters | Full display on desktop, may truncate mobile | Sweet spot for desktop |
| 60-65 characters | Truncated on some devices | Front-load keywords |
| >65 characters | Truncated everywhere | Avoid — key info gets cut |

---

## Meta Description Copywriting Frameworks

### AIDA Framework

| Element | What It Does | Example |
|---------|-------------|---------|
| **A**ttention | Hook with a bold claim or question | "Want to double your organic traffic?" |
| **I**nterest | Build relevance | "This guide covers 15 proven strategies..." |
| **D**esire | Show benefit | "...used by top-ranking sites to increase traffic by 200%." |
| **A**ction | CTA | "Read the full guide now." |

**Full Example**: "Want to double your organic traffic? This guide covers 15 proven SEO strategies used by top-ranking sites to increase traffic by 200%. Read the full guide now." (158 chars)

### PAS Framework

| Element | What It Does | Example |
|---------|-------------|---------|
| **P**roblem | Identify pain point | "Struggling to rank on Google?" |
| **A**gitate | Amplify the problem | "Most SEO guides are outdated and miss key ranking factors." |
| **S**olution | Offer the solution | "Our 2026 guide covers what actually works. Read now." |

### Benefit-Proof-CTA Framework

| Element | Example |
|---------|---------|
| Benefit | "Learn the exact SEO process that grew our traffic 5x" |
| Proof | "— with real data from 200+ audits." |
| CTA | "Get the free checklist." |

---

## CTR Optimization Data

### Factors That Increase Organic CTR

| Factor | CTR Impact | Implementation |
|--------|-----------|----------------|
| Number in title | +20-30% | "7 Ways", "15 Tips", "2026" |
| Question in title | +14% | Start with How, What, Why |
| Emotional words | +7% | "Proven", "Essential", "Mistake" |
| Brackets/parentheses | +38% | "[Guide]", "(With Examples)" |
| Current year | +10-15% | "Best SEO Tools 2026" |
| Power words | +12% | See Power Words table above |
| Match search intent | +15-25% | Align title with SERP expectations |
| Rich results (schema) | +30% | FAQ, HowTo, Review stars |

---

## Open Graph Best Practices by Platform

### Platform-Specific OG Optimization

| Platform | Image Size | Title Length | Description Length | Special Tags |
|----------|-----------|-------------|-------------------|-------------|
| Facebook | 1200x630px | 40-60 chars | 125-155 chars | og:type, og:locale |
| Twitter/X | 1200x600px | 70 chars max | 200 chars | twitter:card, twitter:site |
| LinkedIn | 1200x627px | 70 chars | 150 chars | Standard OG tags |
| Pinterest | 1000x1500px (2:3) | 100 chars | 500 chars | og:type=article preferred |
| Slack | 500x500px min | Full title | First ~300 chars | Standard OG tags |

### OG Tag Checklist

| Tag | Required? | Notes |
|-----|----------|-------|
| og:title | Yes | Can differ from HTML title; optimize for social sharing |
| og:description | Yes | Social-optimized; can differ from meta description |
| og:image | Yes | Must be absolute URL; minimum 200x200px, ideal 1200x630px |
| og:url | Yes | Canonical URL |
| og:type | Yes | "website" for homepage, "article" for blog posts |
| og:site_name | Recommended | Your brand name |
| og:locale | Recommended | e.g., "en_US" |
| twitter:card | Recommended | "summary_large_image" for articles |
| twitter:site | Recommended | @yourbrand |
