# Performance Report Output Templates

Detailed output templates for each step of the performance reporting workflow. Use these templates when generating reports for stakeholders.

---

## 1. Report Configuration Template

```markdown
## Report Configuration

**Domain**: [domain]
**Report Period**: [start date] to [end date]
**Comparison Period**: [previous period for comparison]
**Report Type**: [Monthly/Quarterly/Annual/Custom]
**Audience**: [Executive/Technical/Client]
**Focus Areas**: [Rankings/Traffic/Content/Backlinks/GEO]
```

---

## 2. Executive Summary Template

```markdown
# SEO Performance Report

**Domain**: [domain]
**Period**: [date range]
**Prepared**: [date]

---

## Executive Summary

### Overall Performance: [Excellent/Good/Needs Attention/Critical]

**Key Highlights**:

Wins:
- [Win 1 - e.g., "Organic traffic increased 25%"]
- [Win 2 - e.g., "3 new #1 rankings achieved"]
- [Win 3 - e.g., "Conversion rate improved 15%"]

Watch Areas:
- [Area 1 - e.g., "Mobile rankings declining slightly"]
- [Area 2 - e.g., "Competitor gaining ground on key terms"]

Action Required:
- [Issue 1 - e.g., "Technical SEO audit needed"]

### Key Metrics at a Glance

| Metric | This Period | Last Period | Change | Target | Status |
|--------|-------------|-------------|--------|--------|--------|
| Organic Traffic | [X] | [Y] | [+/-Z%] | [T] | [status] |
| Keyword Rankings (Top 10) | [X] | [Y] | [+/-Z] | [T] | [status] |
| Organic Conversions | [X] | [Y] | [+/-Z%] | [T] | [status] |
| Domain Authority | [X] | [Y] | [+/-Z] | [T] | [status] |
| AI Citations | [X] | [Y] | [+/-Z%] | [T] | [status] |

### SEO ROI

**Investment**: $[X] (content, tools, effort)
**Organic Revenue**: $[Y]
**ROI**: [Z]%
```

---

## 3. Organic Traffic Analysis Template

```markdown
## Organic Traffic Analysis

### Traffic Overview

| Metric | This Period | vs Last Period | vs Last Year |
|--------|-------------|----------------|--------------|
| Sessions | [X] | [+/-Y%] | [+/-Z%] |
| Users | [X] | [+/-Y%] | [+/-Z%] |
| Pageviews | [X] | [+/-Y%] | [+/-Z%] |
| Avg. Session Duration | [X] | [+/-Y%] | [+/-Z%] |
| Bounce Rate | [X]% | [+/-Y%] | [+/-Z%] |
| Pages per Session | [X] | [+/-Y] | [+/-Z] |

### Traffic Trend

```
[Month 1]  ████████████████████ [X]
[Month 2]  █████████████████████ [Y]
[Month 3]  ███████████████████████ [Z]
[Current]  ████████████████████████ [W]
```

### Traffic by Source

| Channel | Sessions | % of Total | Change |
|---------|----------|------------|--------|
| Organic Search | [X] | [Y]% | [+/-Z%] |
| Direct | [X] | [Y]% | [+/-Z%] |
| Referral | [X] | [Y]% | [+/-Z%] |
| Social | [X] | [Y]% | [+/-Z%] |

### Top Performing Pages

| Page | Sessions | Change | Conversions |
|------|----------|--------|-------------|
| [Page 1] | [X] | [+/-Y%] | [Z] |
| [Page 2] | [X] | [+/-Y%] | [Z] |
| [Page 3] | [X] | [+/-Y%] | [Z] |

### Traffic by Device

| Device | Sessions | Change | Conv. Rate |
|--------|----------|--------|------------|
| Desktop | [X] ([Y]%) | [+/-Z%] | [%] |
| Mobile | [X] ([Y]%) | [+/-Z%] | [%] |
| Tablet | [X] ([Y]%) | [+/-Z%] | [%] |
```

---

## 4. Keyword Ranking Performance Template

```markdown
## Keyword Ranking Performance

### Rankings Overview

| Position Range | Keywords | Change | Traffic Impact |
|----------------|----------|--------|----------------|
| Position 1 | [X] | [+/-Y] | [Z] sessions |
| Position 2-3 | [X] | [+/-Y] | [Z] sessions |
| Position 4-10 | [X] | [+/-Y] | [Z] sessions |
| Position 11-20 | [X] | [+/-Y] | [Z] sessions |
| Position 21-50 | [X] | [+/-Y] | [Z] sessions |

### Top Ranking Improvements

| Keyword | Previous | Current | Change | Traffic |
|---------|----------|---------|--------|---------|
| [kw 1] | [X] | [Y] | +[Z] | [sessions] |

### Rankings That Declined

| Keyword | Previous | Current | Change | Impact | Action |
|---------|----------|---------|--------|--------|--------|
| [kw 1] | [X] | [Y] | -[Z] | -[sessions] | [action] |

### SERP Feature Performance

| Feature | Won | Lost | Opportunities |
|---------|-----|------|---------------|
| Featured Snippets | [X] | [Y] | [Z] |
| People Also Ask | [X] | [Y] | [Z] |
| Local Pack | [X] | [Y] | [Z] |
```

---

## 5. GEO/AI Visibility Template

```markdown
## GEO (AI Visibility) Performance

### AI Citation Overview

| Metric | This Period | Last Period | Change |
|--------|-------------|-------------|--------|
| Keywords with AI Overview | [X]/[Y] | [X]/[Y] | [+/-Z] |
| Your AI Citations | [X] | [Y] | [+/-Z%] |
| Citation Rate | [X]% | [Y]% | [+/-Z%] |
| Avg Citation Position | [X] | [Y] | [+/-Z] |

### AI Citation by Topic

| Topic Cluster | Opportunities | Citations | Rate |
|---------------|---------------|-----------|------|
| [Topic 1] | [X] | [Y] | [Z]% |

### GEO Wins This Period

| Query | Citation Status | Source Page | Impact |
|-------|-----------------|-------------|--------|
| [query 1] | New citation | [page] | High visibility |

### GEO Optimization Opportunities

| Query | AI Overview | You Cited? | Gap | Action |
|-------|-------------|------------|-----|--------|
| [query] | Yes | No | [gap] | [action] |
```

---

## 6. Domain Authority (CITE Score) Template

```markdown
## Domain Authority (CITE Score)

### CITE Score Summary

| Metric | This Period | Last Period | Change |
|--------|-------------|-------------|--------|
| CITE Score | [X]/100 | [Y]/100 | [+/-Z] |
| C -- Citation | [X]/100 | [Y]/100 | [+/-Z] |
| I -- Identity | [X]/100 | [Y]/100 | [+/-Z] |
| T -- Trust | [X]/100 | [Y]/100 | [+/-Z] |
| E -- Eminence | [X]/100 | [Y]/100 | [+/-Z] |

**Veto Status**: No triggers / [item] triggered

### Key Changes

- [Notable improvement or concern 1]
- [Notable improvement or concern 2]

_For full 40-item evaluation, run `/seo:audit-domain`_
```

**Note**: If no previous CITE audit exists, note this section as "Not yet evaluated -- run domain-authority-auditor for baseline" and skip.

---

## 7. Content Quality (CORE-EEAT Score) Template

```markdown
## Content Quality (CORE-EEAT Score)

### Content Quality Summary

| Metric | Value |
|--------|-------|
| Pages Audited | [count] |
| Average CORE-EEAT Score | [score]/100 ([rating]) |
| Average GEO Score (CORE) | [score]/100 |
| Average SEO Score (EEAT) | [score]/100 |
| Veto Items Triggered | [count] ([item IDs]) |

### Dimension Averages Across Audited Pages

| Dimension | Average Score | Trend |
|-----------|--------------|-------|
| C -- Contextual Clarity | [score] | [up/down/stable] |
| O -- Organization | [score] | [up/down/stable] |
| R -- Referenceability | [score] | [up/down/stable] |
| E -- Exclusivity | [score] | [up/down/stable] |
| Exp -- Experience | [score] | [up/down/stable] |
| Ept -- Expertise | [score] | [up/down/stable] |
| A -- Authority | [score] | [up/down/stable] |
| T -- Trust | [score] | [up/down/stable] |

### Key Content Quality Changes

- [Notable score changes since last report]
- [Pages with significant quality improvements/declines]

_For full 80-item evaluation, run `/seo:audit-page` on individual pages._
```

**Note**: If no content quality audit exists, note this section as "Content quality not yet evaluated -- run `/seo:audit-page` on key landing pages to establish baseline" and skip.

---

## 8. Backlink Performance Template

```markdown
## Backlink Performance

### Link Profile Summary

| Metric | This Period | Last Period | Change |
|--------|-------------|-------------|--------|
| Total Backlinks | [X] | [Y] | [+/-Z] |
| Referring Domains | [X] | [Y] | [+/-Z] |
| Domain Authority | [X] | [Y] | [+/-Z] |
| Avg. Link DA | [X] | [Y] | [+/-Z] |

### Link Acquisition

| Period | New Links | Lost Links | Net |
|--------|-----------|------------|-----|
| Week 1 | [X] | [Y] | [+/-Z] |
| Week 2 | [X] | [Y] | [+/-Z] |
| Week 3 | [X] | [Y] | [+/-Z] |
| Week 4 | [X] | [Y] | [+/-Z] |
| **Total** | **[X]** | **[Y]** | **[+/-Z]** |

### Notable New Links

| Source | DA | Type | Value |
|--------|-----|------|-------|
| [domain 1] | [DA] | [type] | High |

### Competitive Position

Your referring domains rank #[X] of [Y] competitors.
```

---

## 9. Content Performance Template

```markdown
## Content Performance

### Content Publishing Summary

| Metric | This Period | Last Period | Target |
|--------|-------------|-------------|--------|
| New articles published | [X] | [Y] | [Z] |
| Content updates | [X] | [Y] | [Z] |
| Total word count | [X] | [Y] | - |

### Top Performing Content

| Content | Traffic | Rankings | Conversions | Status |
|---------|---------|----------|-------------|--------|
| [Title 1] | [X] | [Y] keywords | [Z] | Top performer |
| [Title 2] | [X] | [Y] keywords | [Z] | Growing |

### Content Needing Attention

| Content | Issue | Traffic Change | Action |
|---------|-------|----------------|--------|
| [Title] | [issue] | -[X]% | [action] |

### Content ROI

| Content Piece | Investment | Traffic Value | ROI |
|---------------|------------|---------------|-----|
| [Title 1] | $[X] | $[Y] | [Z]% |
```

---

## 10. Recommendations Template

```markdown
## Recommendations & Next Steps

### Immediate Actions (This Week)

| Priority | Action | Expected Impact | Owner |
|----------|--------|-----------------|-------|
| High | [Action 1] | [Impact] | [Owner] |

### Short-term (This Month)

| Priority | Action | Expected Impact | Owner |
|----------|--------|-----------------|-------|
| Medium | [Action 1] | [Impact] | [Owner] |

### Long-term (This Quarter)

| Priority | Action | Expected Impact | Owner |
|----------|--------|-----------------|-------|
| Planned | [Action 1] | [Impact] | [Owner] |

### Goals for Next Period

| Metric | Current | Target | Action to Achieve |
|--------|---------|--------|-------------------|
| Organic Traffic | [X] | [Y] | [action] |
| Keywords Top 10 | [X] | [Y] | [action] |
| AI Citations | [X] | [Y] | [action] |
| Referring Domains | [X] | [Y] | [action] |
```

---

## 11. Full Report Compilation Template

```markdown
# [Company] SEO & GEO Performance Report

## [Month/Quarter] [Year]

---

### Table of Contents

1. Executive Summary
2. Organic Traffic Performance
3. Keyword Rankings
4. GEO/AI Visibility
5. Domain Authority (CITE Score)
6. Content Quality (CORE-EEAT Score)
7. Backlink Analysis
8. Content Performance
9. Technical Health
10. Competitive Landscape
11. Recommendations
12. Appendix

---

[Include all sections from above]

---

## Appendix

### Data Sources
- ~~analytics (traffic and conversion data)
- ~~search console (search performance)
- ~~SEO tool (rankings and backlinks)
- ~~AI monitor (GEO metrics)

### Methodology
[Explain how metrics were calculated]

### Glossary
- **GEO**: Generative Engine Optimization
- **DA**: Domain Authority
- [Additional terms]
```
