diff --git a/src/lib/Controller.js b/src/lib/Controller.js
index de37f97..0f97c35 100644
--- a/src/lib/Controller.js
+++ b/src/lib/Controller.js
@@ -9,7 +9,7 @@ class Controller {
     this.fetchers = fetchers
   }
 
-  sheetExists (sheet) {
+  _sheetExists (sheet) {
     return (Object.keys(this.fetchers).indexOf(sheet) >= 0)
   }
 
@@ -25,6 +25,7 @@ class Controller {
         return this.fetchers[sheet].update()
       })
     ).then(results => {
+      console.log(results)
       if (results.every(r => r)) {
         return copy.success.update
       } else {
@@ -34,7 +35,7 @@ class Controller {
   }
 
   retrieve (sheet, tab, resource) {
-    if (this.sheetExists(sheet)) {
+    if (this._sheetExists(sheet)) {
       const fetcher = this.fetchers[sheet]
       return fetcher.retrieve(tab, resource)
     } else {
@@ -43,7 +44,7 @@ class Controller {
   }
 
   retrieveFrag (sheet, tab, resource, frag) {
-    if (this.sheetExists(sheet)) {
+    if (this._sheetExists(sheet)) {
       const fetcher = this.fetchers[sheet]
       return fetcher.retrieveFrag(tab, resource, frag)
     } else {
diff --git a/src/lib/Fetcher.js b/src/lib/Fetcher.js
index 89477b4..b0a369c 100644
--- a/src/lib/Fetcher.js
+++ b/src/lib/Fetcher.js
@@ -1,12 +1,11 @@
 // FetcherTwo class interfaces with Google Sheet, and saves to a specified db
 import { google } from 'googleapis'
 import {
-  fmtSheetTitle,
+  fmtName,
   fmtBlueprinterTitles,
-  bp,
   isFunction
 } from './util'
-import { byRow } from './blueprinters'
+import { createHash } from 'crypto'
 import R from 'ramda'
 
 class Fetcher {
@@ -28,39 +27,62 @@ class Fetcher {
      */
     this.sheetName = sheetName
 
+    /*
+     * A unique ID for the Fetcher to identify its elements in the model layer
+     */
+    this.id = createHash('md5').update(sheetName).update(sheetId).digest('hex')
+
     /*
      * These are the available tabs for storing and retrieving data.
      * Each blueprinter is a function that returns a Blueprint from a
      * list of lists (which will be retrieved from gsheets).
      */
     this.blueprinters = fmtBlueprinterTitles(blueprinters)
-    this.blueprints = {}
-    Object.keys(this.blueprinters).forEach(key => {
-      this.blueprints[key] = null
-    })
+
+    /*
+     * This object is the canonical represenation for the data that a Fetcher
+     * proxies. When the fetcher is initialized, its model layer (db) is indexed,
+     * and this object populated accordingly. Whenever the fetcher updates, this
+     * data structure updates as well. It is the model layer that determines the
+     * performance of indexing the blueprints.
+     */
+    this.blueprints = this._indexDbForBlueprints()
+      .then(res => res)
 
     /*
      * Google API setup
      */
-    this.sheets = google.sheets('v4')
+    this.API = google.sheets('v4')
     this.auth = null
 
-    /**
-     * saveBp is a curried function that takes in a title and
-     * a blueprinter. NB: it sits here in the constructor as
-     * I am not sure how to curry a class method with Ramda.
-     */
-    this._saveBp = R.curry((tab, title, data, blueprinter) => {
-      const saturatedBp = blueprinter(
-        tab,
-        this.sheetName,
-        this.sheetId,
-        data
+    /** curry to allow convenient syntax with map */
+    this._saveViaBlueprinter = R.curry(this._saveViaBlueprinter)
+  }
+
+  /** save data under a given tab name via its blueprinter, which generates
+   * its resource name. Note that this is curried in the constructor.
+   */
+  _saveViaBlueprinter (tab, data, blueprinter) {
+    const saturatedBp = blueprinter(
+      tab,
+      this.sheetName,
+      this.sheetId,
+      data
+    )
+
+    return Promise.all(
+      Object.keys(saturatedBp.routes).map(route =>
+        this.db.save(`${this.id}/${tab}/${route}`, saturatedBp.routes[route].data)
       )
-      const blueprint = bp(saturatedBp) // TODO: come up with better semantics.
-      this.blueprints[title] = blueprint
-      return this.db.save(saturatedBp)
-    })
+    )
+  }
+
+  /** index the db and produce appropriate blueprints structure **/
+  _indexDbForBlueprints () {
+    return this.db.index()
+      .then(res => {
+        return res
+      })
   }
 
   /** returns a Promise that resolves if access is granted to the account, and rejects otherwise. */
@@ -85,14 +107,14 @@ class Fetcher {
   update () {
     let tabTitles
     /* Retrieve all available routes on a given sheet, and store formatted copies of it where a formatter is available */
-    return this.sheets.spreadsheets
+    return this.API.spreadsheets
       .get({
         auth: this.auth,
         spreadsheetId: this.sheetId
       })
       .then(response => {
         tabTitles = response.data.sheets.map(sheet => sheet.properties.title)
-        return this.sheets.spreadsheets.values.batchGet({
+        return this.API.spreadsheets.values.batchGet({
           auth: this.auth,
           spreadsheetId: this.sheetId,
           ranges: tabTitles
@@ -100,12 +122,15 @@ class Fetcher {
       })
       .then(results => {
         const tabData = results.data.valueRanges
+
         return Promise.all(
           tabData.map((tab, idx) => {
             const { values } = tab
+
             if (values === undefined) {
               return Promise.resolve({})
             }
+
             const name = tabTitles[idx]
             return this.save(name, values)
           })
@@ -115,31 +140,34 @@ class Fetcher {
       .catch(() => false)
   }
 
-  save (tab, data) {
-    const title = fmtSheetTitle(tab)
-    if (Object.keys(this.blueprinters).indexOf(title) > -1) {
-      const bpConfig = this.blueprinters[title]
+  save (_tab, data) {
+    const tab = fmtName(_tab)
 
+    if (Object.keys(this.blueprinters).indexOf(tab) > -1) {
+      const bpConfig = this.blueprinters[tab]
       if (isFunction(bpConfig)) {
-        return this._saveBp(tab, title, data, bpConfig)
+        // if bpConfig specifies a single blueprinter
+        return this._saveViaBlueprinter(tab, data, bpConfig)
       } else {
-        return bpConfig.map(this._saveBp(tab, title, data))
+        // if bpConfig specifies an array of blueprinters
+        return bpConfig.map(this._saveViaBlueprinter(tab, data))
       }
     } else {
-      // If it can't find a blueprinter for the tab title, default to byRow
-      return this.db.save(byRow(tab, this.sheetName, this.sheetId, data))
+      // NB: if a blueprinter is not specified for a tab,
+      // just skip it.
+      return true
     }
   }
 
   // NB: could combine these functions by checking kwargs length
   retrieve (tab, resource) {
-    const title = fmtSheetTitle(tab)
+    const title = fmtName(tab)
     const url = `${this.sheetName}/${tab}/${resource}`
     return this.db.load(url, this.blueprints[title])
   }
 
   retrieveFrag (tab, resource, frag) {
-    const title = fmtSheetTitle(tab)
+    const title = fmtName(tab)
     const url = `${this.sheetName}/${tab}/${resource}/${frag}`
     return this.db.load(url, this.blueprints[title])
   }
diff --git a/src/lib/util.js b/src/lib/util.js
index 5e71f3a..f84bc59 100755
--- a/src/lib/util.js
+++ b/src/lib/util.js
@@ -55,24 +55,24 @@ export const idxSearcher = R.curry((attrName, searchValue, myArray) => {
 
 /* more site specific functions. TODO: maybe move to another folder? */
 
-export function fmtSheetTitle (name) {
+export function fmtName (name) {
   return name.replaceAll(' ', '-').toLowerCase()
 }
 
 export function fmtBlueprinterTitles (tabs) {
   const obj = {}
   Object.keys(tabs).forEach(tab => {
-    const name = fmtSheetTitle(tab)
+    const name = fmtName(tab)
     obj[name] = tabs[tab]
   })
   return obj
 }
 
 export function deriveFilename (sheet, tab) {
-  return `${fmtSheetTitle(sheet)}-${fmtSheetTitle(tab)}.json`
+  return `${fmtName(sheet)}-${fmtName(tab)}.json`
 }
 
-export function bp (full) {
+export function desaturate (full) {
   const blueprint = {
     name: R.clone(full.name),
     sheet: R.clone(full.sheet),
diff --git a/src/models/StoreJson.js b/src/models/StoreJson.js
index e94e2f8..5f5ab28 100644
--- a/src/models/StoreJson.js
+++ b/src/models/StoreJson.js
@@ -1,20 +1,19 @@
 import fs from 'mz/fs'
-import { fmtSheetTitle } from '../lib/util'
 import copy from '../copy/en'
 
 const STORAGE_DIRNAME = 'temp'
 
 class StoreJson {
-  save (bp) {
-    return Promise.all(
-      Object.keys(bp.routes).map(route =>
-        fs.writeFile(
-          `${STORAGE_DIRNAME}/${fmtSheetTitle(
-            bp.sheet.name
-          )}__${fmtSheetTitle(bp.name)}__${route}.json`,
-          JSON.stringify(bp.routes[route].data)
-        )
-      )
+  index () {
+    return Promise.resolve({})
+  }
+
+  save (url, data) {
+    const parts = url.split('/')
+
+    return fs.writeFile(
+      `${STORAGE_DIRNAME}/${parts[0]}__${parts[1]}__${parts[2]}.json`,
+      JSON.stringify(data)
     )
   }